April 20, 2006
NTT Electronics

NTT Electronics Corporation To Release High Profile AVC/H.264 HDTV Encoder, and Exhibit at NAB2006 in Las Vegas

(Tokyo, April 20, 2006) NTT Electronics Corporation (NEL; Tomoyuki Toshima, President & CEO) announced the release of its HVE7100 High-Definition TV encoder with AVC/H.264 High Profile support. The HVE7100 is a real-time encoder that supports High Profile Level 4 of the AVC/H.264 standard. The encoder supports both DVB-ASI and IP output, enabling effective delivery of HDTV video while maintaining high quality even within the tight bandwidth limitations of either IPTV or satellite delivery.

NEL will be exhibiting the HVE7100 at NAB2006, a broadcasting media event hosted by the National Association of Broadcasters (U.S.), to be held from April 24th to 27th in Las Vegas.

NEL is planning to exhibit a variety of other products and solutions at NAB2006, around the theme of "Innovative HDTV Solutions." Each of these products are ideal solutions for broadcasting and communications services that offer such capabilities as transporting, creating, and delivering video content. In addition, a joint exhibit with NTT Corporation will highlight the merits of the AVC/H.264 technology.

*The NEL exhibit will be located at booth No. SL2391.

The NEL H3000 Series featured in the exhibit is a 1U-high (half-rack size) high-quality MPEG-2 HDTV encoder/decoder, already widely used by broadcasters throughout the world. This exhibit will demonstrate an application for IP transport of video content, and also demonstrate content ingest processing in a program server.

"As the only manufacturer in the NTT Group, NTT Electronics Corporation provides its products to numerous customers besides NTT," said Tomio Kishimoto, head of the Digital Video Business Group, in charge of digital video equipment and device business at NEL. "I am always thinking about how we can provide high video quality products at competitive prices that will satisfy the most demanding professionals in the broadcasting industry, and have our products used widely all over the world. By all means, visit our booth and take a look at our products supporting high-quality video."

NEL will be exhibiting the following products and solutions at NAB2006.

Content transmission
- An IP transport solution for broadcast contribution, using the H3000 Series ultra-compact HDTV encoder and NA5000 compact IP interface unit (exhibit)
- Simultaneous transmission of multiple camera images from a sports stadium, using a 4-channel encoder (demonstration)
- Compact interface converters (HT1000, etc.) capable of converting HDV camera output to HD-SDI or DVB-ASI format (exhibit)
- Device technology for low-delay transmission using AVC/H.264 Intra codec (exhibit)
Content creation
- HE3100 HDTV encoder, etc., for content ingest processing in a program server (exhibit)
- HDTV 2Mbps class AVC/H.264 offline high-compression encoding (software demonstration)
- ISIL-Box collaboration tool for joint content creation by key station and affiliates
Content delivery
- New HVE7100 AVC/H.264 HDTV real-time encoder with High Profile support which is ideal for IPTV and satellite delivery
Other products
- VASA, the world’s first single-chip MPEG-2 HDTV codec LSI
- SuperENC III AV MPEG-2 codec LSI supporting 720p HDV camera for broadcasting use

About NTT Electronics

NTT Electronics is a market leader in the fields of digital video, photonics and broadband networking. As a member of the NTT Group, one of the world's leading telecommunications companies, NTT Electronics develops and supplies LSI devices and equipment incorporating superior, state-of-the-art technology for video processing and communications.

The company's video compression technologies are adopted by many broadcasting stations and are highly rated in both domestic and overseas markets. Under the slogan of “Creator of Real High Definition” the company has been strongly supporting broadcasting stations to enable the transmission, editing and broadcasting of high-quality videos.

For more information, please contact

NTT Electronics Corporation
New Stage YOKOHAMA, 1-1-32 Shin-urashimacho, Kanagawa-ku, Yokohama-shi, Kanagawa, 221-0031, Japan

Codec System Solutions
Overseas System Business Division
TEL: +81-45-414-9180
FAX: +81-45-453-9710
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LSI and Modules Solutions
Overseas Device Business Division
TEL: +81-45-414-9170
FAX: +81-45-453-9718
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