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March 25, 2008
NTT Electronics

NTT Electronics to Exhibit New Products and Technologies at "NAB 2008"

Introducing AVC/H.264 Codec Solutions Supporting 4:2:2 Chroma

NTT Electronics Corporation (President: Tomoyuki Toshima, HQ: Tokyo) will jointly exhibit with Nippon Telegraph and Telephone Corporation (NTT) (President: Satoshi Miura, HQ: Tokyo) at NAB 2008 (booth No. SU10220). This is the world's largest electronic media show and is held from April 14th till the 17th in Las Vegas, USA. The exhibit will use the large-screen displays to demonstrate AVC/H.264 codecs supporting 4:2:2 Chroma for content transmission, real-time codec solutions that reflect the rapid future changes to HD and AVC/H.264, codec solutions for content creation, and devices for broadcast equipment.

The following products will be on display.

1. Real-time codec solutions

  • New Product: AVC/H.264 HDTV/SDTV encoder/decoder "HV9100 Series"

    • With an AVC/H.264 CODEC LSI chipset built-in that supports 4:2:2 Chroma, the HV9100 Series provides high-quality and low latency in a wide range of bit rate. It supports MPEG-2 format for smooth transition from existing MPEG-2 equipment to the up-and-coming AVC/H.264 format. At our booth, multiple 50-inch full-HD large-screen displays will be lined up to provide easy comparisons of image quality at varying bit rates for different applications.
  • New Product: Real-time MPEG-2 to AVC/H.264 HDTV/SDTV transcoder "HVT9100"

    • Excellent for high-quality HDTV distribution over IPTV, CATV or satellite with its real-time transcoding of MPEG-2 HDTV to highly compressed AVC/H.264. The HVT9100 minimizes image deterioration that occurs during transcoding of MPEG-2 to AVC/H.264 to achieve the conversion of high definition images with the built-in coding LSI "SARA". This LSI supports the "inheritance encoding method" developed by NTT Cyber Space Laboratories for inheriting encoding information during re-encoding.
  • Lightweight and compact high-performance MPEG-2 HDTV encoder/decoder "H5000 Series"

    • The H5000 Series is a high-quality encoder and decoder for content transmission in a lightweight and compact half-rack size. It can be mounted in to OB Vans, helicopters, and motorcycles and is perfect for transmission and relay from the field and events over ENG/SNG and dedicated lines.

2. Codec solutions for content creation

  • Software encoder (jointly exhibited with NTT-AT)

    • Using an encoding system with a software base that makes flexible encoded tuning possible, this encoder is perfect for content creation like VoD which demands high compression.
  • 4k + 2k high resolution offline encoding technology (technology exhibited by NTT Cyber Space Laboratories)

    • In addition to 4k x 2k high resolution encoding offline, this encoding technology makes it possible to simultaneously encode HDTV video. Efficient H.264 multi-encoding of 4k x 2k and HDTV video is achieved by utilizing encoding information of HDTV video. Also, highly efficient compression is achieved by determining optimum encoding parameters through offline processing with N path encoding. Support for parallel processing allows for the use of multiple PCs running encoding software for increased speed.
  • Multi-view video coding (multi-viewpoint video encoding) technology (technology exhibited by NTT Cyber Space Laboratories)

    • Using this high efficiency compression and encoding method that brings together videos of a subject taken from multiple cameras, this technology lets the user switch to video from any viewpoint and creates a new viewing style. Multi-view video coding is an expanded form of AVC/H.264 and is expected to be standardized in 2008.

3. Devices for transfer equipment

Exhibition Information
Exhibition Name NAB2008 logo
NAB2008 (National Association for Broadcasters)
Date April 14-17, 2008
Place Las Vegas Convention Center, Las Vegas, Nevada, USA
NTT Electronics
Booth No.
SU10220
(South Hall, Upper Level)


NTT Electronics Booth Map

About NTT Electronics

NTT Electronics is a market leader in the fields of digital video, photonics and broadband networking. As a member of the NTT Group, one of the world's leading telecommunications companies, NTT Electronics develops and supplies LSI devices and equipment incorporating superior, state-of-the-art technology for video processing and communications.

The company's video compression technologies are adopted by many broadcasting stations and are highly rated in both domestic and overseas markets. Under the slogan of “Creator of Real High Definition” the company has been strongly supporting broadcasting stations to enable the transmission, editing and broadcasting of high-quality videos.

For more information, please contact

NTT Electronics Corporation
New Stage YOKOHAMA, 1-1-32 Shin-urashimacho, Kanagawa-ku, Yokohama-shi, Kanagawa, 221-0031, Japan

Codec System Solutions
Overseas System Business Division
TEL: +81-45-414-9180
FAX: +81-45-453-9710
Email: Inquiry Form | Codec System Solutions
Inquiry Form | Codec System Solutions

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LSI and Modules Solutions
Overseas Device Business Division
TEL: +81-45-414-9170
FAX: +81-45-453-9718
Email: Inquiry Form | LSI and Modules Solutions
Inquiry Form | LSI and Modules Solutions

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