NTT Electronics "COMPUTEX TAIPEI 2008" Exhibition Report
July 3, 2008

NTT Electronics exhibited its products at "COMPUTEX TAIPEI 2008" (Taipei International Information Technology Industrial Exposition), which was held in Taiwan from June 3 through June 7, 2008. It is the largest IT exposition in Asia, and the current exhibition was the largest COMPUTEX exhibition ever held, with the largest number of companies (1,725) exhibiting their products and a great number of visitors (106,517). Various new products and technologies, such as an MPEG-2 LSI achieving ultra-low latency, were presented at NTT Electronics' booth through hands-on demonstrations using large screen displays.

A large number of attendees visiting our booth during the exposition, making the show a great success for NTT Electronics.

NTT Electronics Booth

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Major Products Exhibited

Ultra-low latency (less than 20 msec!) full-HDTV MPEG-2 encoder LSI "MACH ENC" and decoder LSI "MACH DEC"

Product overview

The MPEG-2 single-chip LSI, which makes it possible to encode and decode HDTV images, is perfect for systems that require low latency, such as transmission of live images, interactive video communication, surveillance cameras, and home video and TV equipment designed for wireless connections.

Booth demonstration

We performed a demonstration using a game console to simulate a connection between a game console and a wireless TV. By achieving an ultra-low latency of less than 20 msec in encoding and decoding game images, the demo showed visitors they could enjoy games on a wireless TV without lowering the quality of the game controller. Our products also attracted the close attention of attendees from companies making surveillance solutions that require low latency, as well as makers of digital signage equipment.

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Demonstration Using a Game Console


Detailed Product Information
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We also presented a technical lecture, using the same video game demonstration, at the "Computex Taipei Forum NGN 2008" seminar held at the exposition. Click here for details of the lecture.

AVC/H.264 video codec LSI "PINEA" supporting PCI-Express interfaces for PCs

Product overview

The AVC/H.264 video codec LSI, which makes it possible to encode and decode images on HDTV, is a low-price, high-performance single-chip LSI. The LSI, which allows high-speed transmission and is compatible with the widely used PCI-Express interface, is suitable for image equipment with interfaces that meet the PCI-Express standard. It has a simple design structure and can be used for a variety of purposes.

Booth demonstration

We performed a demonstration using simulated images. The "PINEA" image compression LSI offers AVC/H.264 codec processing capable of performing high-performance operations and efficient data compression without putting a heavy load on PC CPUs.

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Display of High-Resolution AVC/H.264
Simulation Images


Detailed Product Information
[ click to enlarge ]

"Matiz": The world's first single-chip HDTV transcoder LSI (MPEG-2 to AVC/H.264)

Product overview

Matiz is the world's first single-chip transcoder LSI that transcodes HD and SD MPEG-2 contents into AVC/H.264 contents. This reduces the content size without losing any quality from the images, and enhances the storage and transmission of data.

Booth demonstration

We used two large-screen displays showing MPEG-2 images and images transcoded to H.264. The demo allowed attendees to verify that the LSI can compress data by half without losing the quality of the images. Many attendees showed interest in using the LSI for STBs with recording functions or hard disc recorders with increased recording time storage.

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MPEG-2 to H.264 Image Transcoding Demonstration

Other Products Exhibited

  • "LibraENC": Full HDTV MPEG-2 Single-Chip A/V Encoder LSI
  • "SuperENC V": Full HDTV MPEG-2 Single-Chip A/V Codec LSI
  • "SD Module": Super-Compact MPEG-2 SDTV Encoder Module/Decoder Module
  • "SARAENC": AVC/H.264 Encoder LSI, "SARADEC": Decoder LSI
  • "SC50KE": H.264/MPEG-2 Multi-format HDTV Encoder Modules, "SC50KD": Decoder Modules
  • "VASA": MPEG-2 HDTV Single-Chip Codec LSI/Decoder LSI
  • "VASA Module": MPEG-2 HDTV Encoder Module/Decoder Module

Lecture at Computex Taipei Forum NGN 2008

We presented a lecture entitled "Compression Technology Immerses NGN Consumer in HD" at the "Computex Taipei Forum NGN 2008" seminar to explain trends concerning HDTV image technology for the broadband age and the need for image compression technology. We performed a demonstration using a video game console and the audience participated in the demonstration to experience ultra-low latency encoding first-hand.

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Lecture at Computex Taipei Forum NGN 2008
NTT Electronics Promotes Enhanced Efficiency in Video Compression

excerpt from AEI (ASIA ELECTRONICS INDUSTRY) July 2008


Lecture materials can be downloaded from the following link: "Compression technology immerses NGN consumer in HD" (PDF, 951KB). Interested readers are encouraged to review these materials.

Attendees interested in detailed explanations of the products exhibited at the booth are encouraged to contact us.

We appreciate your continued support of NTT Electronics.

NTT Electronics Contacts

Digital Video Sales Division

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