EBU to Use NTT Electronics' HEVC Codecs for Motor Sports 2016 Live Content Transmission
April 18, 2016

Yokohama, Japan and Brussels --18 April 2016-- The European Broadcasting Union (EBU) has decided to test NTT Electronics' HEVC encoder and decoder for live content transmission throughout the 2016 motor sports season.

The brand new HC11000E encoder and HC11000D decoder from NTT Electronics which uses the Cutting Edge HEVC technology will be one of the key transmission products adopted for several events during the 2016 season. Feed encoded with such equipment will be distributed over the EBU's network. The trial is to confirm within an operational environment the capability of NTT Electronics HEVC products.

HEVC is expected to save the transmission bandwidth without losing picture quality, offering the possibility to increase the number of transmission channels within the same bandwidth. As a result, HEVC is expected to contribute higher efficiencies compared to H.264/AVC.

Graham Warren, EBU Director of Network & News stated, "The EBU continues to develop our new service platform with cutting edge HEVC technology. And by utilizing the results from the tests foreseen in real operational environment we will be able to provide a flexible next generation service portfolio to our clients."

"We thank the EBU for selecting NTT Electronics as their partner for this project." said Hisashi Ibaraki, Managing Director and Head of Digital Video Equipment Department at NTT Electronics. "We will continue to lead the market with our never ending improvement policy to satisfy broadcasters and our customers which needs to utilize the HEVC and its capability."

About EBU

The European Broadcasting Union (EBU) is the world's foremost alliance of public service media (PSM). Our mission is to make PSM indispensable. We have 73 Members in 56 countries in Europe, and an additional 34 Associates in Asia, Africa and the Americas.
Our Members operate over 1,800 television and radio channels, broadcasting in more than 120 different languages. They reach audiences of more than one billion people around the world.
Our television and radio services operate under the trademarks of Eurovision and Euroradio.
Eurovision is the media industry's premier distributor and producer of top-quality live news, sport, entertainment, culture and music content.
Euroradio enhances public service radio with music and news exchanges, professional networking, and by promoting digital and hybrid radio.
We have offices in Brussels, Rome, Moscow New York, Washington DC, Singapore, and Beijing. Our headquarters are in Geneva.

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NTT Electronics Corporation
Daisuke Yoshida, +81-45-414-9180
Senior Sales Director
Overseas System Business Division

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